Product News 
Sony has teamed up with Sanrioʼs Hello Kitty for the first time, rolling out four Sony Store-exclusive collaboration bundles covering the Xperia 10 VIII smartphone and three wireless headphones — the WH-1000XM6, WH-CH730N and WH-CH530 — in limited quantities starting today.
Then thereʼs the pricing. The WH-1000XM6 bundle is HK$3,249 — HK$450 below the standard modelʼs HK$3,699 suggested retail price — and it adds a Hello Kitty pouch and a tote bag on top. If youʼve been waiting for a discount on the flagship, this one comes courtesy of Hello Kitty. The other two headphone bundles work differently: the WH-CH730N set at HK$1,249 costs HK$350 more than the HK$899 headphone alone, and the WH-CH530 set at HK$699 is HK$250 over the HK$449 solo model — the difference is effectively what the accessories are worth.
The accessories arenʼt an afterthought either. The pouch is shaped like Hello Kittyʼs head, with a raised bow and embossed detailing, while the tote bags carry an illustration of Hello Kitty wearing headphones. Each of the three headphone bundles gets its own tote design — the WH-CH530 set even switches to a white bag to contrast with its black pouch.
All three headphones belong to Sonyʼs current wireless lineup. The flagship WH-1000XM6 is built around the latest-generation noise-canceling chip and remains the top model in the range; its bundle comes in six colors — Black, Platinum Silver, Sandstone, Midnight Blue, Gray Green and Sand Pink — with pink and sand pink leading the campaignʼs visuals.
The WH-CH730N is the lightweight, portable wireless ANC model: roughly 207 g, with up to 50 hours of battery life with noise canceling on. The bundle offers five colors — black, white, blue, beige and pink.
The entry-level WH-CH530 leans on 55 hours of battery life and a wide color range, with six options: black, white, blue, coral, pink and mint green.
| Bundle | Price | Contents |
| Xperia 10 VIII × Hello Kitty | HK$5,399 | Collab crossbody bag, tote bag |
| WH-1000XM6 × Hello Kitty | HK$3,249 | Hello Kitty carry pouch, tote bag |
| WH-CH730N × Hello Kitty | HK$1,249 | Hello Kitty carry pouch, tote bag |
| WH-CH530 × Hello Kitty | HK$699 | Hello Kitty carry pouch, tote bag |
On the smartphone side, the bundle is priced at HK$5,399 and comes with a collab crossbody bag and tote bag — the only handset among the four sets.
All bundles go on sale from 8 September at Sony Store locations, the Sony Store online shop and the sales hotline (852) 2833-5129, while stocks last. Limited-edition collaborations rarely see restocks — if you want those black Kitty ears out on the street, youʼll probably want to move fast.
📌 Sources: Sony Hong Kong official pages · Sanrio Hong Kong official pages · Sony HK product pages
